Resume

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Stanley B. Chambers Jr.

Fort Myers, Fla. | (919) 641-0469 | stanchambersjr@gmail.com | linkedin.com/in/stanchambersjr

SUMMARY

Experienced award-winning journalist who built a digital culture within a traditional television newsroom  and redefined news gathering and presentation in a news market through a digital content vision and strategy emphasizing breaking news excellence, seamless collaboration between digital and television, strategic repurposing and/or creation of content and effectively utilizing social media for engagement and promotion. 

PROFESSIONAL EXPERIENCES    

Digital Content Director

July 2015 to Present

WINK News | Fort Myers, Fla.

-  Built partnership between digital and broadcast through training, consistency & accountability:

o    Digital leads morning and afternoon news meetings with local trending social/digital data and story ideas/follow ups based off  metrics & trends.

o    Fostered culture where reporters regularly communicate with web editors to break & enhance their stories online.

o    Implemented system where producers are notified of digital/social items to tease on-air.

o    Worked with producers to improve presentation of station's digital & social elements on-air.

o   Collaborated with multiple departments, including marketing and graphics, to ensure digital is integrated into all station initiatives. 

o    Created station's social media policy:

-  Outlines social media standards, best practices and tips for success.

 

-  Grew station's social media engagement into dominant market leader:

o  ShareRocket market share 90 day average is often 50 percent or higher in 4 TV station market:

§  Strategic use of memes, video and photo posts.

§  Emphasized importance of responding to viewer posts & comments. 

§  Stressed importance of getting breaking news on social first. 

§  Increased talent use of social media:

-  Explained value & reach of social media.

-  Trained talent on best use of language, photos and videos.

-  Provided guidance on best use of Facebook Live.

§  Improved post language (less news speak, more conversational).

§  Started station's Instagram account, which quickly grew into market's top news account with 12,000+ followers.

 

-  Transformed inexperienced hires into viable digital journalists:

o  Grew digital team from one to four web editors.

o  Worked individually with web editors to improve writing, video creation, story execution and news judgement.

o  Set expectation of being first and accurate while also driving subscribers to take action:

§  Alerts, when possible, must be sent within five minutes of confirmed breaking news.

§  Language, when applicable, must drive viewers to station's monetized products (i.e. - "Watch video from the scene in the app").

o  Enhanced how stories are presented:

§  Timeline format for ongoing major breaking news (i.e. - Hurricane Matthew coverage).

§  Incorporating social media posts, documents and photo galleries into stories.

o  Trained web editors to be ambassadors for the stories they write:

§  Contact reporters when information is needed.

§  Contact sources if information isn't available from the reporter.

o  Created 28 page digital SOP guide:

§  Outlines expectations of web editors.

§  Explains strategy for station's social media accounts.

§  Details best digital journalism practices.

 

-  Created original digital content :

o  2016 Republican & Democratic national conventions:

§  Created multiple web packages, including:

§  Created multiple photo galleries, including:

§  Created web series following local delegates at each convention.

o  2016 Miami Republican & Democratic debates:

§  Created multiple photo galleries (12 & 3) & audio slideshows (1 & 2).

§  Live streamed every rally & press conference through Facebook Live.

§  Live tweeted major events.

o  Created social-only videos driving traffic to winknews.com...

...where viewers were treated to web exclusive videos:

-  Redesigned station's digital products to improve news experience for visitors:

o  winknews.com:

§  Mobile-friendly design.

§  Cleaner presentation.

§  Emphasis on video and images.

§  Created new elements:

-  List of related story links.

-  Locator map.

-  Twitter contact for reporters.

§  Created stand alone pages for major stories and initiatives:

-  Hurricane Central (page was previously PDF of printed guide).

§  Overall page views increased 84% & users increased by 88%.

§  Website was finalist for 'Best Website' from Florida AP Broadcasters (April 2016).

o  WINK News mobile app:

§  Cleaner, more visual presentation.

§  Stronger emphasis on weather and video.

o  WINK News newsletters:

§  Stronger emphasis on images in news newsletter.

§  Clearer presentation of information and talent in weather newsletter.

§  New subscribers increased 22 percent in first three months of relaunch.

 

Night Web Editor/Online Multimedia Journalist

December 2013 to July 2015

WRAL News | Raleigh, N.C.

-   Managed and created digital content for one of the nation’s top local television news websites:

o  Oversaw and created web and social media content as the lead night web editor, including updating and writing stories and blogs, posting video and pictures, writing headlines, deciding homepage story placement and adding content to the station’s Facebook and Twitter accounts under little supervision.

o  Created in-depth and creative text and multimedia stories, including an enterprise piece on the state of North Carolina’s Historically Black Colleges and Universities, daily web video packages from the N.C. State Fair (1, 2 & 3) and multimedia content from major events across the region (1, 2 & 3).

o  Worked closely with television reporters, producers and assignment editors to share information, determine story content and coordinate television promotion of web stories.

o  Wrote and distributed accurate news alerts to e-mail and mobile subscribers, often sending them before the competition.

 

Multimedia Specialist

August 2013 to December 2013

Parents for Educational Freedom in North Carolina | Raleigh, N.C.

-  Created engaging videos and photos highlighting the benefits of, and continued demand for, parental school choice in North Carolina:

o  Traveled across the state to shoot and produce 40 short video interviews featuring parents who need parental school choice but were unable to afford it. Videos were prominently used in organization’s marketing and advocacy efforts.

o  Shot and edited high-quality pictures of community events for use in organization’s print and online marketing efforts.

 

Director of Communications

February 2011 to July 2013

Parents for Educational Freedom in North Carolina | Raleigh, N.C.

-  Created and executed strategic communications plans engaging journalists, legislators, community leaders and supporters regarding the importance of, and continued demand for, parental school choice legislation in North Carolina. Efforts were critical in the passage of four historic pieces of education legislation:

o  Achieved over 1,000 earned media mentions in print, television and radio nationwide:

§  Organization president became trusted, quotable source due to media training along with precise and timely messaging points.

§  Journalists depended on PEFNC as a reliable education reform source due to quick and accurate responses to media requests. Also built and managed strong media relationships by traveling across the state to promote organization and keeping in touch with reporters.

§  Strategic communications efforts regarding breaking news, long-term media engagement and event planning helped organization remain relevant, including quickly capitalizing on legislative activities and tying organization events to local news happenings.

§  Achieved earned media coverage for every organization event, including coverage by multiple television stations at single events, which helped maintain legislative, constituent and donor support.

 

o  Created engaging and effective multimedia and written content:

§  One video, which The News & Observer compared to a major movie, was key in the organization’s successful efforts to eliminate North Carolina’s charter school cap.

§  A first-of-its-kind report analyzing private school tuition across the state was influential in the passage of the state’s first opportunity scholarship program.

§  Photos were prominently featured in national publications highlighting parental school choice efforts, including one used as a cover photo.

§  Created and produced the organization’s Parent Stories series, which featured parents sharing their parental school choice experiences or explaining their desire for such.

 

o  Ghostwrote and placed over 60 op-eds and letters to the editor in newspapers statewide:

§  Items were published in every major North Carolina newspaper.

§  Each piece was locally focused with relevant context and information, but also clearly highlighted the point of the op-ed.

§  Op-eds and letters to the editor were ghostwritten for legislators, community leaders and supporters.

 

o  Negotiated and secured paid advertising:

§  Regularly came under budget for large and small media campaigns.

§  Wrote radio scripts and designed half and full-page newspaper advertisements.

 

o  Revived organization’s social media efforts:

§  Increased new Facebook and Twitter followers by over 40 percent.

§  Engaged followers through regular postings of relevant news items, multimedia content and initiating conversations.

 

Director of Communications

September 2009 to June 2012

Iota Phi Theta Fraternity, Inc. | Baltimore, Md.

-  Created communications department for international nonprofit organization:

o  Established templates for press releases and other fraternity notices.

o  Created and edited organization newsletter.

o  Managed crisis communications and neutralized negative press during national news incident.

o  Redesigned fraternity magazine:

§  Increased to 50+ pages.

§  Enhanced quality of pictures and stories.

§  Created magazine style guide.

o  Established fraternity’s official social media channels.

 

Reporter

March 2005 to November 2010

The News & Observer | Raleigh, N.C.

-  Wrote briefs, news and feature stories focusing on crime and education in one of North Carolina’s largest cities:

o  Reported in-depth stories, including two police officers’ illegal interactions with a prostitute, a police department wasting money on a neighborhood surveillance program and how public school cafeterias contradicted their purpose by increasing junk food sales to stay afloat.

o  Developed strong relationships inside a police department known for being anti-media.

o  Complemented by readers and sources for detailed and accurate reporting and writing.

o  Blogged local news happenings and sent online breaking news updates.

o  Shot photos with stories:

§  Photos often used as front-page display shot for N&O’s Durham section.

o  Handled multiple news assignments simultaneously and met deadlines.

 

Reporter

May 2003 to March 2005

The Daily Reflector | Greenville, N.C.

-  Wrote briefs, news and feature stories focusing on crime in rural North Carolina:

o  Earned two first place state awards for a story about a homicide and how it affected the families of the victim and suspect.

o  Wrote in-depth pieces about domestic violence in the black community and the small town police beat.

 

PROFESSIONAL SKILLS

Photography

Shoot news, events, fashion and headshots. Edit using Adobe Photoshop CS6 and Aperture 3.

Video

Script, shoot and edit short and long form video. Edit using Adobe Premiere Pro CS6.

Graphic design

Design publications, logos, brochures, advertisements and fliers using Adobe Photoshop CS6, Adobe InDesign CS6 and Adobe Illustrator CS6.

Writing

Write and edit journalism-style stories, op-eds, letters to the editor, speeches, press releases, media statements, newsletters and e-marketing materials.

Online

-       Experienced using Facebook, Twitter, Pinterest, Google+, Instagram and YouTube for business.

-       Used WordPress & Drupal to manage website content.

-       Proficient in MailChimp, Constant Contact and Listrak for e-marketing efforts.

-       Used Google Analytics, Chartbeat & ShareRocket to analyze website traffic & social media progress.

Other

-       Proficient in Microsoft Word, Excel and PowerPoint.

-       Strong written and verbal communications skills:

o   Experienced presenting information to large groups and answering questions.

o   Experienced providing customer service through e-mail, phone and in person.

o   Able to effectively interface with all levels of an organization.

 

EDUCATION

Fairleigh Dickinson University

Teaneck, N.J.

B.A. in Communications with a concentration in journalism                                                                  

February 2002

 

AWARDS

Florida Associated Press Broadcasters

April 2015

Finalist, Best Website

winknews.com

 

Iota Phi Theta Fraternity, Inc.

July 2011

Grand Polaris Award (outstanding service to organization)

 

North Carolina Press Association

February 2005

First Place, News Enterprise

“Ripple of Death”

 

North Carolina Associated Press     

February 2005

O. Henry Award (outstanding newspaper writing) 

“Ripple of Death”

 

TRAINING

ASNE Emerging Leaders Institute

August 2016

ORGANIZATIONS

Online News Association (current member)

National Association of Black Journalists (current member, former chapter vice-president - print)

Iota Phi Theta Fraternity, Inc. (current member, former chapter president & international officer)