Transforming Complex Narratives Into Clear, Human-Centered Content

Stan helps organizations reduce complexity and strengthen alignment through strategic content, enterprise storytelling, and intuitive digital employee experiences.

Work with Stan
Stan's Resume

Turning Complexity Into Clarity Across the Content Experience

  • Stan leads global content strategy and digital employee experience for a pharmaceutical company’s ServiceNow platform, building systems and content that help 20,000+ employees find what they need, understand organizational changes, and adopt new ways of working.

    What he builds:

    • Alignment across global teams

    • Employee-centered microsites

    • Enterprise-wide campaigns

    • Stakeholder toolkits

    • Content governance systems

    • AI-enhanced search and workflows

    Outcome: Increased deflection. Reduced friction. Speed to results.

  • When employees trust the experience, they trust the message.

    Stan designs content ecosystems that provide clarity - not noise.

    This includes:

    • Persona-driven content journeys

    • Omni-channel campaigns

    • Cross-functional alignment across HR, IT, Talent Acquisition, Communications, and more

    • UX-led content structure that reduces confusion and improves findability

  • As a former award-winning journalist, Stan brings editorial discipline, speed, and clarity to corporate storytelling.

    With a reporter’s instinct for what audiences need, Stan delivers:

    • Clear, accurate narratives grounded in real context

    • Messaging that respects employees’ time and intelligence

    • Translations of complex policy and operational updates into human-first language

    Employees shouldn’t need a decoder ring to understand the business. Stan makes sure they don’t.

  • AI isn’t the future - it’s the workflow.

    Stan uses AI to help organizations:

    • Scale video messaging

    • Improve search and content discoverability

    • Create faster production cycles

    • Measure content quality and effectiveness

  • Content only works when the system behind it works.

    Stan focuses on:

    • Eliminating duplicative work

    • Creating governance models that scale globally

    • Building repeatable communication workflows

    • Aligning all stakeholders around shared standards

    Innovation + Infrastructure = Sustainable Impact.

  • Stan is pursuing his master’s degree in Strategic Communication and Digital Strategy at the University of Oklahoma, where he pairs industry-tested experience with advanced academic frameworks.

    His ability to translate theory into practical, high-impact work has earned him a 4.0 GPA and top marks on a wide range of graduate-level projects:

    Crisis Communications Protocol

    Elevated Summer: Delta Air Lines Summer 2025 Social Media Plan

    Public Relations Guidance

    Just Do It or Just Risk It: Nike, Kaepernick, and the Politics of Brand Activism (Individual Case Study)

    Napstify Segmentation Analysis

    Marketing Funnel for Okra-Houma

A man with glasses, a beard, and dark skin, smiling, walking down outdoor concrete steps in front of a modern glass building, wearing a blue pinstripe suit jacket, dark shirt, brown pants, teal shoes, and accessories.

Creative Vision + Operational Clarity

Stan leads with a Pioneer-Creative mindset strengthened by Guardian rigor. He brings big content ideas to the table, then builds the systems and processes that make them real, repeatable, and scalable.

Frequently Asked Questions

    • A deep blend of journalism, digital communications, and strategic corporate leadership that combines creativity with business discipline.

    • A track record of building award-winning teams and leading intranet strategy for large employee populations (~20,000) in regulated settings.

    • A mind for systems: Governance, workflows, and scaling are critical in turning content into a strategic asset.

    • A personal brand approach: He partners with you in a way that’s entrepreneurial, thoughtful, and anchored in measurable outcomes.

  • Stan specializes in strategic content leadership - whether through full-time engagement or project-based support.

    From content audits to building governance frameworks, training internal teams, creating content, and executing storytelling across channels, Stan helps organizations turn complex messaging into engaging, human-first content that delivers measurable business outcomes.

  • While his experience spans healthcare, education policy, tech, and corporate environments, he primarily partners with organizations that operate in complex or regulated spaces and need to communicate clearly, creatively, and strategically.

    Whether a global enterprise, ambitious mid-sized firm, or an influential nonprofit, Stan tailors content solutions to your context.

    • His process begins with listening and discovery: Understanding your executive vision, business objectives, brand tone, stakeholder needs, current data, and audience behavior.

    • Then he audits your content ecosystem, define governance and workflows, align teams cross-functionally, and embed storytelling into execution with measurable KPIs.

    • The goal: Content that is human and resonates - and also drives investment-level ROI.

  • Stan is open to full-time strategic content leadership roles and project-based consulting engagements.

    It all depends on scope, fit, and mutual goals.

    If you have a role or project in mind, let’s connect to explore possible collaboration.

    • Projects typically begin with a discovery workshop (1-2 weeks) to align on strategy, stakeholders, audiences, and KPIs.

    • Then he conducts an audit of existing content (2-4 weeks depending on scale), followed by the framework phase (governance, workflows, team roles).

    • Execution rolls out in sprints: Planning → pilot → full-scale launch.

    • Timelines vary widely depending on organization size and scope, but Stan provides a clear roadmap and milestones up front.

  • Success is measured by qualitative and quantitative outcomes:

    • Engagement and sentiment (are audiences responding)

    • Content efficiency (are teams operating more smoothly)

    • Brand consistency and business impact (e.g., conversions, internal adoption, knowledge retention, cost savings)

    Content strategy must speak the language of KPIs and ROI.

  • To get the most out of your first conversation with Stan, you should already have:

    • Your business objectives (short- and long-term)

    • The stakeholders involved and how content supports their goals

    • Current content channels (intranet, website, social, training docs, etc.)

    • Known pain-points (approval bottlenecks, inconsistent brand tone, under-used content, etc.)

    • Any tracked data/metrics (engagement, funnel, cost, etc.)

    Having this information ready will foster a focused, strategic discussion.

  • Once scope and terms are agreed upon, Stan will draft a statement of work (SOW) outlining deliverables, timeline, milestones, fees, and KPIs.

    Then he’ll launch a discovery session and begin the framework process.

    Stan willl keep you updated with regular progress check-ins and reports to ensure alignment and transparency.