THINKING
The ideas behind the work.
I write to make sense of how content, communication and technology shape the way organizations operate.
Content Cerebrum is where I examine those connections by bringing together research and perspective from my experiences in journalism, enterprise communications, digital platforms, and employee experience.
It’s published through CGSC, my advisory practice.
MY EDITORIAL PLATFORM
Content Cerebrum
Content Cerebrum explores content intelligence, employee content experience, AI readiness, and the systems behind organizational clarity.
The goal is not to celebrate more content. It’s to understand how organizations can reduce information friction, strengthen trust, and create knowledge systems that work better for both people and technology.
Trusted enterprise knowledge
Building and protecting knowledge people can rely on.
Employee content experience
Designing content experiences that help people do their best work.
Communications leadership
Leading communication with clarity, purpose, and credibility.
Content intelligence and content debt
Understanding what your content knows and what it’s costing you.
AI and search readiness
Preparing your content for how people and AI find answers.
Content systems and governance
Building the structures and guardrails that sustain quality and trust.
Why Content Fixes Fail When Experience Is the Problem
Most organizations respond to employee confusion by rewriting content, but the real problem is how that content is experienced. Adding more often makes things worse.
Why ServiceNow Articles Fail Your Employees
Having a knowledge article isn't the same as having an answer. This piece looks at why ServiceNow articles so often miss what employees need, and what it takes to fix them.
Content Debt Is an Expensive Confidence Problem
When employees can't trust what they find, they stop searching and start asking. Content debt drains productivity long before leaders see it.
The Hidden Cost Employees Navigating Multiple Internal Systems
Employees rarely struggle because information doesn't exist. They struggle because a single task can require several systems, each with its own logic and language.
How clear is your content experience?
Take the Content Experience IQ Test to see where your organization's content experience helps people act, and where it's getting in the way.
A POINT OF VIEW
Clarity is an operating advantage.
When people understand what matters, why it matters, and what they need to do, organizations move faster and with greater confidence.
Content is enterprise infrastructure.
Content carries strategy, policy, culture, and institutional knowledge across an organization. It should be designed and governed with the same seriousness as the platforms that deliver it.
Trust must be built into the system.
Employees should not have to determine which version of an answer is correct. Trusted knowledge requires clear ownership, consistent standards, and disciplined maintenance.
AI readiness begins with content readiness.
AI cannot compensate for outdated, contradictory or poorly structured knowledge. Before an organization can trust an AI-generated answer, it must trust the information behind it.
Relationships produce better communication.
Strong communicators stay close to leaders, employees, and the work itself. That proximity provides the context required to offer meaningful strategic counsel.